Pretty old but still handy configuration.
IIS + ASP.NET only.
http://msdn.microsoft.com/en-us/library/ms733025.aspx
<configuration>
<system.diagnostics>
<sources>
<source name="System.ServiceModel"
switchValue="Information, ActivityTracing"
propagateActivity="true">
<listeners>
<add name="traceListener"
type="System.Diagnostics.XmlWriterTraceListener"
initializeData= "c:\log\Traces.svclog" />
</listeners>
</source>
</sources>
</system.diagnostics>
</configuration>